Sunny fell in love with the place when he saw it. I thought that if the wines are risky and the concept is a bit edgy, this is the perfect spot to try it out because they do not have anything else of this sort,” he said. The area had never had something like this on their doorstep. This is a completely new type of bar for Elephant and Castle. I knew that this area had nothing of this ilk. You may get clientele who would be really interested in such a concept but you will also be swamped by hipsters who might come because it is cool and nice and not because they want to necessarily enjoy what’s on offer. “I did not want to set up a wine bar in somewhere super trendy like Hackney, Shoreditch or Brixton. He also believes the choice of location has been spot on. So far we have done a good job and that means we have been selective,” Sunny said. “The wines have different styles but in each style there is something that when one drinks the wine, they will say Oh my God, this is amazing. The list in the wine bar and wine shop may be small but he promises that all wines will blow you away. I don’t want to have a wine which clients don’t enjoy or which does not reflect the quality of the place it is from.” he said. It is my responsibly to ensure that the wines are phenomenal. All the wines on the list are wines that are not common, that reflect a certain element of risk that the winemaker is taking.
They may be doing something which is completely different to their appelation. “They are wines where the winemaker is going against the norms. There is one thing in common about the wines that are served and sold at Diogenes The Dog. Sunny is serving wines that are off the beaten track. The name is inspired by Diogenes, a Greek master of Philosophy who was no ordinary wise old man of Ancient Greece but who was one of the cynic philosophers, Sunny wants to challenge what people know about wine, discarding common trends and bringing to the table lesser known wines. His objective is to turn the spot he shaped with his own bare hands from a dodgy boozer in Elephant and Castle into one of the top 5 wine bars in London in the coming months. “I want Diogenes The Dog to be a place where people come to try something new and different and that they cannot try anywhere else, a place that will attract wine drinkers, wine suppliers, winemakers and that gives you a unique wine experience and a truly unique evening,” Sunny told Food and Wine Gazette when we met him at the newly opened wine bar and shop. The son of an Olympian and commonwealth games silver medalist and a graduate of Mechanical Engineering he has a contrarian vision just like Diognes, a Greek cynic who inspired the name of the wine bar. He has set the bar high, wanting to turn a former pub in Elephant and Castle into one of London’s top destination wine bars and after just a few weeks open he believes he is on the right track. With a laser focused vision Sunny Hodge is determined to shake up the London wine scene.
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